Admiral Business of the Year 2019
Winner: Western Power Distribution
Karen Welch, Western Power Distribution & Mark Lewis Jones
Image by Glenn Edwards
The judges were unanimous that WPD was the outstanding winner for the wide range of arts partnerships that clearly communicate the business’ message. They praised the “generosity of approach” demonstrated in sponsoring different art forms and organisations, both large and small.
WPD’s focus is clear: a commitment to the community it serves and the most vulnerable members of society within it. Its sponsorship of Newport’s Big Splash festival and National Dance Company Wales’ Dance for Parkinson’s has enabled both to grow and develop. Support for Carmarthen and District Youth Opera and Urdd Gobaith Cymru helps nurture young people’s talents, while sponsoring performances in Day Centres by Music in Hospitals & Care Cymru, the Royal Welsh College of Music & Drama’s dementia-friendly concerts and BSL-interpreted theatre shows and The Gate Arts Centre’s Brew community programme allows WPD to directly engage with a target group for its Priority Services Register. From the small Pembrokeshire-based Engage Cymru’s dementia friendly art galleries to National Museum Wales’ Big Pit, WPD’s sponsorship has enabled community activities, improved understanding and found a new way of tackling social isolation.
The judges congratulated WPD on its clarity in effectively communicating messages while supporting such a variety of arts organisations across Wales and agreed that the many partnerships stood as a real model of excellence in the field.
Office of the Police and Crime Commissioner for Dyfed-Powys for its partnership with Cwmni Theatr Arad Goch.
Pendine Park for its partnerships with Canolfan Gerdd William Mathias, Cwmni’r Frân Wen, Llangollen International Musical Eisteddfod, North Wales International Music Festival and Wrexham Symphony Orchestra.