Research
Brand and consumers
Look beneath the surface to discover how culture affects brands' engagement with consumers. Our research examines how successful brands take advantage of the unique characteristics of the arts.
Beyond experience: culture, consumer & brand
Pine and Gilmore, authors of the influential book The Experience Economy and Authenticity, consider the role of culture in consumer experience. Download the document below.
Culture and the luxury sector
Ledbury Research examines this long-standing and often fruitful relationship. Download the document below.
For more information on our research servcies email contactus@aandbcymru.org.uk
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News
6 November 2020COVID 19 Helpful Tips - November
30 October 2020Fundraising for the Future
9 October 2020Virtually celebrating creative partnership