Brand and consumers

Look beneath the surface to discover how culture affects brands' engagement with consumers. Our research examines how successful brands take advantage of the unique characteristics of the arts.

Beyond experience: culture, consumer & brand

Pine and Gilmore, authors of the influential book The Experience Economy and Authenticity, consider the role of culture in consumer experience. Download the document below.

Culture and the luxury sector

Ledbury Research examines this long-standing and often fruitful relationship. Download the document below.

For more information on our research servcies email contactus@aandbcymru.org.uk