Case Studies


Paula began working with the comedy festival in April 2010. The aim at the outset of the mentoring placement was to give the festival organiser, Henry, clear definition by focussing on specific areas of comedy covered at the festival and the environmental and sustainable development of the festival in the future.  It became clear during the first few months that a new objective needed to be considered – professionalizing the organisation and running it like a business. The placement has taken the festival from strength to strength and is in its 3rd year. There is a working business plan in place and the organisation is now set up as a limited company to take it forward for the future. The relationship has also given West Coast Energy an introduction into an alternative art form and a business partnership has been formed to enable them to support the festival and meet their own business objectives based around the community and the environment. The relationship continues.

'From my business point of view it has extended our support into a different area of North Wales and helped us further our business sponsorship remit into a professional community initiative that has a similar environmental ethos. Through Arts & Business Cymru we have been introduced to a great idea and fantastic evenings of comedy.' Paula Jewson

'Due to our inexperience in business there is no way we would have had the confidence to progress the festival in the way we have in the past 2 years without this support. The festival is now vastly more professional as a direct result of the mentorship.' Henry Widdecombe

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