Digital audiences - engagement with arts and culture online
A ground-breaking study into who engages with culture online and via mobile, looking at behaviour, attitudes, spending patterns, barriers and future trends
This is must read for your digital strategy, e-marketing plan, online fundraising, income generation and evidence to help attract business investment in a digital age. The report gives clear evidence of the importance of 'brands' online, what types of experiences you might be able to sell to audiences and that you can use your online audience to leverage in business investment.
This research was jointly commissioned by Arts Council England, Museums Libraries and Archives Council and Arts & Business.