Fundraising for the Future

The Need

A&B Cymru is delighted to announce a second year of its Prosper initiative, thanks to funding from Arts Council of Wales, Backstage Trust and Garfield Weston Foundation.

The scheme has been devised to tangibly develop the capacity of arts organisations to diversify their income streams. 

The Prosper pilot scheme was open exclusively to junior fundraisers working in small arts organisations. Following a consultation with members, this remit has been extended in order to benefit a greater number of organisations. 

Prosper 2019/20

Applications to Prosper are invited from:

  • Fundraisers who wish to develop their skills and knowledge in order to diversify income for their arts organisation.
  • Organisations who have no dedicated fundraising staff but wish to develop their capacity to generate income.

Prosper aims to assist A&B Cymru’s members to hone their fundraising skills and in doing so, support organisations across Wales to become successful, thriving charitable businesses.  Through access to expertise, networks and training opportunities, it is hoped that the scheme will play a key role in sustaining the arts in Wales.

To ensure its impact and relevance, Prosper will be driven by the needs of applicants and support will be tailored to each organisation, maximising the effectiveness for all involved.

Arts organisations are invited to apply for support to access expertise and training which assists the achievement of income generation targets and organisational goals.

For Example...

Prosper support could include, but is not limited to:

  • Fundraising Strategy.  The participant could be mentored to create a fundraising strategy, in line with the income generation targets contained in their organisation’s business plan.
  • Trust Funding.  Prosper could fund an arts manager’s attendance at a specialist training course and, to complement this, match the participant with a fundraising mentor with specific expertise in this area. 
  • Marketing of New Fundraising Initiatives.  Prosper could fund promotional material to help establish a new fundraising scheme and match the participant with a marketing expert to help them create the material, providing in-depth advice and guidance.
  • Prospect Cultivation.  A&B Cymru could assist the participant to deliver a cultivation event to showcase their organisation’s work to potential funders / sponsors etc.
  • Business Sponsorship. The participant could be mentored to create tailored proposals and given guidance on potential business partners.
  • Individual Giving. The participant could receive support to identify and establish the most appropriate schemes for their organisation.


To apply for support through Prosper, you must:

  • be employed by an arts organisation committed to developing its fundraising skills and capacity;
  • be able to clearly demonstrate how the scheme could assist the achievement of income generation targets and organisational sustainability;
  • complete the Prosper application form jointly with your line manager and have the full support of your employer to undertake the proposed project;
  • be employed by an arts organisation which is a member of A&B Cymru.

How Much Can I Apply for?

The majority of Prosper projects will include both cash support and free of charge access to specific expertise. Organisations may apply for between £250 - £5,000 as the cash element of the project.

How it Works

The deadline for applications is Friday 8 November 2019.

A&B Cymru's Chief Executive will oversee Prosper and applications will be considered on a regular basis by a panel of experts. This will include A&B Cymru staff and other senior fundraisers.

Successful candidates will be notified quickly of their approval in order to ensure that A&B Cymru responds in real time to applicants and their organisation’s needs. In most cases, applicants will be invited to a meeting with A&B Cymru to help shape the project support and discuss the most effective ways to ensure tangible skills development. All supported projects will be monitored and thoroughly evaluated in order to measure the success and impact of the scheme.

The application process for Prosper is as follows:

  • Contact A&B Cymru to discuss your project.  If eligible, a proposal form will be e-mailed to you.
  • Submit the completed proposal form to A&B Cymru by e-mail, no later than the published deadline. 
  • A&B Cymru will inform you of the result of your proposal within 2 weeks of submission.  
  • If successful, you will be sent an Offer Letter detailing any conditions to be met before payment can be made.  Payment of the cash element of the Prosper investment may be split, depending on the nature of the individual project. 

Please note:

  • Prosper is unable to fund staff costs;
  • A&B Cymru will review projects on a case by case basis; 
  • The decision of the Prosper Panel is final. There is no process for appeals.

Prosper is an A&B Cymru initiative made possible with generous support from: