Continuing Professional Development for Junior Fundraisers

The Need

A&B Cymru is delighted to announce the pilot of a brand new initiative funded by Backstage Trust and Colwinston Charitable Trust.

Feedback from arts members has identified the need to support the continuing professional development of junior fundraisers, through access to expertise, networks and training opportunities.

Prosper aims to support an emerging generation of professionals to hone their skills and expertise in the field and, in doing so, support their organisations to become successful, thriving charitable businesses.

It is hoped that Prosper will play a key role in sustaining the arts in Wales, helping to effectively build the skills and capacity of cultural leaders of the future.

To ensure its impact and relevance, Prosper will be driven by the needs of applicants and support will be tailored to each organisation and fundraiser, maximising the effectiveness for all involved.

The initiative is available exclusively to fundraisers with less than 5 years’ experience working in small to medium sized arts organisations.

Junior fundraisers are invited to apply for support to access expertise and training which assists the participant to achieve their income generation targets and organisational goals.

For Example.…..

Prosper support could include, but is not limited to:

  • Trust Funding.  Prosper could fund the participant’s attendance at a specialist training course and, to complement this, match them with a fundraising mentor with specific expertise in this area. 
  • Marketing of New Fundraising Initiatives.  Prosper could fund promotional material to help establish a new fundraising scheme and match the participant with a marketing expert to help them create the material, providing in-depth advice and guidance.
  • Prospect Cultivation.  A&B Cymru could assist the participant to deliver a cultivation event to showcase their organisation’s work to potential funders / sponsors etc.
  • Business Sponsorship.  Following attendance at A&B Cymru’s Sponsorship Seminar, the participant could be mentored to create tailored proposals and given guidance on potential business partners.
  • Individual Giving. Following attendance at an A&B Cymru Individual Giving Seminar, participants would receive support to identify and establish the most appropriate schemes for their organisation.
  • Negotiation. A&B Cymru would match the participant with a mentor to offer practical advice and support in negotiation techniques and strategies.


To apply for support through Prosper, you must:

  • be employed as a Fundraiser by an arts organisation with a turnover of less than £2 million which is a member of A&B Cymru;
  • complete the Prosper application form jointly with your line manager and have the full support of your employer to undertake the proposed project;
  • have more than 1 year and less than 5 years’ fundraising experience.

How Much Can I Apply for?

The majority of Prosper projects will include both cash support and free of charge access to specific expertise. Fundraisers may apply for between £250 - £5,000 as the cash element of the project.

How it Works

The deadline for applications to the second round of Prosper is Friday 22 February 2019

A&B Cymru's Chief Executive will oversee the pilot and applications will be considered on a regular basis by a panel of experts. In addition to A&B Cymru staff, the panel will include senior fundraisers and business managers.

Successful candidates will be notified quickly of their approval in order to ensure that A&B Cymru responds in real time to applicants and their organisation’s needs. In many cases, applicants will be invited to a meeting with A&B Cymru to help shape the project support and discuss the most effective ways to ensure tangible skills development. All supported projects will be monitored and thoroughly evaluated in order to measure the success and impact of the scheme.

The application process for Prosper is as follows:

  • Contact A&B Cymru to discuss your project.  If eligible, a proposal form will be e-mailed to you.
  • Complete the proposal form in consultation with your line manager and submit to A&B Cymru by e-mail, no later than the published deadline. 
  • A&B Cymru will inform you of the result of your proposal within 2 weeks of submission.  
  • If successful, you will be sent an Offer Letter detailing any conditions to be met before payment can be made.  Payment of the cash element of the Prosper investment may be split, depending on the nature of the individual project. 

Please note that A&B Cymru will review projects on a case by case basis. 

The decision of the Prosper Panel is final. There is no process for appeals.

Prosper is an A&B Cymru initiative made possible with generous support from: