Valero 10 Award
Winner: The Aloud Charity
Menna Richards, The Aloud Charity, Stephen Thornton, Valero & Rachel Dominy, The Aloud Charity
Image by Glenn Edwards
Business partnership was central to the formation of Only Boys Aloud (OBA) in 2010 and almost a decade on, remains at the heart of The Aloud Charity’s existence.
The OBA pilot, made possible by tripartite funding from A&B Cymru, Principality Building Society and Welsh Government, culminated in a performance at the 2010 National Eisteddfod in Ebbw Vale. It was so successful that the building society immediately agreed to become OBA’s principal funder, sponsoring choirs from Cwmbran to Cross Hands.
Over the next two years, founder Tim Rhys Evans developed Only Kids Aloud and the specialist Only Boys Aloud Academi. As the work grew, the three strands were brought together into a newly formed Aloud Charity in 2012.
Key to the charity’s success has been its ability to cultivate long-lasting and meaningful partnerships with the private sector which transform young lives. In 2015, OBA established four new choirs in North Wales, thanks to support from ScottishPower Foundation and Snowdonia Cheese.
The charity’s ability to tailor partnerships to specific needs has been key to its survival and development. Most recently, its collaboration with Care Forum Wales enabled innovative intergenerational engagement between teenagers and residents of care homes throughout the country. Its partnership with the Hodge Foundation continues to introduce younger children across Wales to the power of singing through Only Kids Aloud.
The judges were unanimous that Aloud’s transformational impact on young people was matched equally by the charity’s highly effective approach to partnership working. They agreed that Aloud’s astonishing achievements made it a clear winner of this special award.